When I think of Tropicana, I think of nostalgic summer days as a kid, drinking orange juice on a busy morning. But, Tropicana doesn't have to be just for kids. Using Tropicana's website, I researched what products the company recommends for their consumer base. I then created drink recipes for a cocktail book as a promotion tactic for Tropicana. This is a hypothetical branding project I designed as an outreach tactic to expand their target audience to older individuals.

Design Process: Adobe Illustrator, Photoshop, and branding from Tropicana's website